It’s time for some real talk.

But first, let me set the stage.

I first asked this question during an Executive MBA course I was teaching about a decade ago.

The room was filled with experienced professions who really had some mileage behind them.

So, imagine my surprise, when my question was met with absolute I-don’t-know-what-to-say silence.

No, I was not asking about anything private, weird, or inappropriate.

All I asked was this:

What value have you created last week?

Not your company. Not your business unit. You.
Simple question, right?
So it’s so remarkable how many of us have trouble with the answer.

We adore our product and services, we love or hate our processes, we celebrate or cry over our financial results… But value… That seems very abstract.

Yet, without a real grasp of value creation, reinvention is not possible – it’s all about new and improved ways of creating value.

And that’s where the art and science of business modeling come in.

Whether you are in the for-profit business or non-profit sector, whether we talk about your own organization or that of your clients’, whether you are in strategy and innovation or any other function or “place” in the hierarchy, having strong business modeling skills means you can imagine and assemble endless combinations of pieces to create value.

I will go as far as to put my foot down with this proclamation – value creation (and its little brother – business modeling) are at the heart of real reinvention mastery.

If that doesn’t pique your interest, I don’t know what will.

You can leave, but I’m keeping your shoes!

And assuming you are still here, let’s roll up our sleeves and actually get to play with business modeling.

I am sure you have tons of questions.

What’s a business model? Are there many different ones? How do I choose the right one for me?

Luckily, my newest video is meant to get you going:

And once you’re done with the video, you actually have to do the work – and get your hands dirty with our free Business Model Reinvention CARDS – 15 different business models and 2 exercises waiting for you to download.

We designed these cards to help you get inspiration, clarity, and grit when it comes to value creation – all while still having some fun. So make sure to grab them today:

I think my job here is done!

Drop me a line on how these cards are working out for you – and how we can make them better.


Dr. Nadya Zhexembayeva helps companies such as Coca-Cola, Kohler, and IBM turn change and disruption into an opportunity.

You can start building your change and reinvention skills by downloading “101+ FREE Reinvention Resources” – our hand-picked collection of tools, reports, and apps you can use zero cost. Get your copy here>>


  1. anurag says:

    you shared amazing post

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