a business book, reinvented


Why Companies Sink and How to Reinvent Your Way Out of Any Business Disaster

A mysterious condition is destroying companies and leaving shattered careers in its wake.

That condition is Titanic Syndrome.

Titanic Syndrome:

|tahy-tan-ik `sin-drom|, noun

A corporate disease in which organizations facing disruption create their own downfall through arrogance, excessive attachment to the past, or an inability to recognize the new and emerging reality.

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How many companies are dying, exactly? Well, consider this: in 1955 the original Fortune 500 list featured 500 (dah!) best companies in the world. Today, only 60 of them are still in business. That's a sinking rate of 88%.

Why is this happening

and how do you plan to stay afloat?
$19 Buy this Book


You don’t have a choice. Whether you like it or not, in the coming years you and your business will have to face more change and disruption than ever before.

The only choice you have is this: whether you will fight the winds of change, whether will you see them as your enemy in a desperate attempt to hold on to your past - or will you turn them into your competitive advantage. It’s simple.


"I’m reading Titanic Syndrome — loving it so far! Great research and brilliant graphics. Absolutely spot on and so aligned with my own thinking in this space — feels like I’ve found the ‘tribe’ of thinkers I’ve been looking for all my life!"

Jeff Wellstead

Founder and CEO of Big Bear Partners, Ltd. 

“I am reading page 22, and my ego is already being uncomfortable. Probably the most powerful book I have read this year — personally and professionally!"

Agustin Andrade

Autor, life coach y speaker motivacional. Corporate trainer. Online Sales Executive en Aivo.

"One of the things I admire about Nadya and the Chief Reinvention Officer tribe is how so much complexity (out of very serious business science and disruption) is always so flawlessly transformed into easy-to-get-you-thinking story. I just love the simplicity of it!
Please, get yourself to reading now, because everything (and thanks God!) will be miles different from this moment until next month — you, your job, you company, your boss, your spouse. To be able to run fast and stay afloat we have to paddle fast and don't idle in the waters. And, this living book is offering an emergency pack of ideas and tools to help us not drown.
Can't wait for the next issue, reinvented, straight into my Inbox!"

Silviya Dineva

COO at


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Here’s the deal: Traditional publishing takes 2-3 years and was built on concepts and data developed half-a-decade earlier.

Today’s speed of change does not allow for such a relaxed pace.

In a world where companies need to reinvent every 2-3 years just to survive, a book based on data and ideas that are 5 years old simply won’t do. 

We want you to use our diagnostic tool the moment it’s tested and proven - not when it’s too late for you to diagnose and prevent a calamity.

This could spell the difference between your success or failure.

That’s why we’re reinventing what a modern book looks like.

Welcome to a business book, reinvented.
$19 Buy this Book


Updated and re-worked every few months
with new cases, new tools, and new data.

as your business and life evolve.

Developed together
with practicing business leaders, putting every idea and tool to the test.

Online communities
on Facebook, Instagram and LinkedIn support you daily with articles and resources, as you put the new reinvention ideas and tools into practice.


Includes additional Resources

  • Our own tools

    Such as tests, cases, and visuals – can be used openly in your business and life. No permission necessary; but if you find them useful, we do hope you provide the reference to our work.

  • Recommended books

    These books are offered in each section as additional resources. Each recommendation is carefully selected and tested for real-world usefulness.

  • Recommended articles

    These articles can be accessed quickly. Click on the link in the digital version of the book. If you choose to print your digital copy, scan the QR code next to each article with your smartphone (no need to remember lengthy URLs!).

How It Works

  • 1

    Buy The Book Once

  • Recieve Updates

    Receive updates in your email, or download a new pdf from your account.

  • Join the Community

    You get a chance to exchange ideas and get additional resources via our channels on Facebook, LinkedIn or Twitter.



In Ventures magazine calls her 'The Reinvention Guru.' TEDx Navasink calls her 'The Queen of Reinvention.’ Dr. Nadya Zhexembayeva is a scientist, entrepreneur, and author specializing in resilience and reinvention.

As a consultant, Nadya has helped such companies as CISCO, Coca-Cola, Erste Bank, IBM, Kohler, and L’Oreal Group reinvent their products, leadership practices and business models to meet new market demands and prepare for incoming disruptions. As a speaker, Nadya’s keynotes have been seen by over 100,000 executives.

Nadya’s 2011 book “Embedded Sustainability: The Next Big Competetive Advantage” has been named among “66 Best Sustainability Books of All Time” by BookAuthority. Her “Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World” was named Best Book of 2014 by Soundview Executive Book Summaries.

Co-founder and Chief Reinvention Officer, WE EXIST Reinvention Agency

Award-winning author and TEDx speaker

Advisor to Fortune 500 and private companies



Still not sure? Read a free sample of the book